The NHS Institute for Innovation and Improvement is committed to protecting your privacy when you use our on-line, telephone or other services ("Services"). In this policy we explain how and why we collect your information, what we do with it and what controls you have over our use of it.
Your acceptance of these Privacy Statement terms
What data do we collect and how do we use it?
The NHS Institute for Innovation and Improvement collects and processes information about you in order to:
i. identify you each time you visit a Web Site or wish to have a Service provided;
ii. process orders or applications submitted by you;
iii. respond effectively and promptly to enquiries and support requests
iv. improve our Services and Web Sites
v. Customise your experience, for example, provide product and service information that we think is relevant to you and which support any specific requests for information you may make through keyword searches;
vi. carry out research on the demographics, interests and behaviour of all of our customers; and
vii. send you information we think you may find useful, including information about new NHS Institute for Innovation and Improvement products and services.
You may be asked, either when you register with us, or at other times, for information about yourself, such as your name, e-mail address, postal address and telephone number. You may also be asked to share with us other information (such as job roles and professional interests) that allows us to support you more effectively and plan for new products and services.
You are under no obligation to provide this information, but if you don't then we may not be able to provide you with certain services or personalise your experience and tailor our Services for you (for example, tell you about events, new products, services or research you're interested in).
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:
• whenever you are asked to fill in a form on the website, look for the box or link that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
• if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at firstname.lastname@example.org or clicking on the opt-out link on any of our communications.
You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to
NHS Institute for Innovation and Improvement,
University of Warwick Science Park,
Millburn Hill Road,
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address.
Log files/IP addresses
When you visit our Web Sites, we automatically log your IP address (the unique address which identifies your computer on the internet) which is automatically recognised by our web server. We use IP addresses to help us administer our Web Sites and to collect broad demographic information for aggregate use. We do not link IP addresses to personally identifiable information.
Non personal information
We may automatically collect non-personal information about you such as the type of internet browsers you use or the site from which you linked to our Web Sites. You cannot be identified from this information and it is only used to assist us in providing an effective service on our Web Sites. We may from time to time supply the owners or operators of third party sites from which it is possible to link to our Web Sites with information relating to the number of users linking to our Web Sites from their sites. You cannot be identified from this information.
Cookies are pieces of information that a Web Site transfers to your hard drive to store and sometimes track information about you. Most web browsers automatically accept cookies, but if you prefer, you can change your browser to prevent that. However, you may not be able to take full advantage of a Web Site if you do so. Cookies are specific to the server that created them and cannot be accessed by other servers, which means they cannot be used to track your movements around the web. Although they do identify a user's computer, cookies do not personally identify customers or passwords. Credit card information is not stored in cookies.
(i) To identify who you are and to access your account information;
(ii) To estimate our audience size and patterns;
(iii) To ensure that you are not asked to register twice;
(iv) To control how often visitors see similar product and service news;
(v) To track preferences and to improve and update our Web Site; and
A full list of cookies used on this site and the purpose of these cookies appears at the end of this page.
You can easily remove any cookies that have been created in the cookie folder of your browser. The AllAboutCookies website provides details of how to remove cookies from a Windows machine using Windows Explorer as well as instructions on how to disable cookies on all of the major web browsers.
Visit AllAboutCookies now.
To view the most commonly used cookies’ in our website please view our list of cookies.
With whom is the information shared?
The NHS Institute for Innovation and Improvement will not share, sell or rent your personal information to third parties. However, we may disclose your personal information to third party suppliers who provide services on our behalf.
The NHS Institute for Innovation and Improvement may disclose aggregate statistics about our sales, our Web Site visitors and customers of other services in order to describe our services to prospective partners, advertisers and other reputable third parties and for other lawful purposes, but these statistics will not include personally identifying information.
The NHS Institute for Innovation and Improvement may disclose personal information if required to do so by law or if it believes that such action is necessary to protect and defend the rights, property or personal safety of NHS Institute for Innovation and Improvement and its Web Sites, visitors to the Web Sites and customers of our Services.
Our Web Site contains links to the sites of third parties. When you visit these sites, we suggest that you read their privacy policies. The NHS Institute for Innovation and Improvement is not responsible for the privacy policies or the content of such sites.
Information about products and services
It is very important to us that we provide you with the highest level of service. In order to help us do this, from time to time the NHS Institute for Innovation and Improvement may send you details of our products and services which we think may be of interest to you. If at any time you do not wish to receive these details, please e-mail at us email@example.com or click on the unsubscribe link in the last email you received from us or choose the relevant option within your personal profile on the website.
The NHS Institute for Innovation and Improvement places a great importance on the security of all information associated with our customers. We have security measures in place to protect against the loss, misuse and alteration of customer data under our control. For example, our security and privacy policies are periodically reviewed and enhanced as necessary and only authorised personnel have access to user information. With regard to our Web Sites, we use secure server software (SSL) to encrypt financial information you input before it is sent to us. While we cannot ensure or guarantee that loss, misuse or alteration of data will not occur, we use our best efforts to prevent this.
Where is the information stored?
Information which you submit via our Web Sites or other services is stored on a computer located in the European Economic Area and in an Oracle secure data centre located in the USA as part of our Customer Relationship Management system. This is necessary in order to process the information and to send you any information you have requested. Information submitted by you may be transferred by us to reputable third party suppliers, which may be situated outside the European Economic Area or whose data systems may be located outside the European Economic Area. Not all countries outside the EEA have data protection or privacy laws. In addition, if you use our Services while you are outside the EEA, your information may be transferred outside the EEA in order to provide you with those Services.
Interactive services and tools
Interactive services and tools provide website users with a richer and more valuable experience. The tools can provide you with information that is customized according to your personal background and needs.
Some interactive tools may request identifying personal information in order to function. It is important for you to know how your information will be used when it is requested, for what purposes it may also be used, and if it will be shared with any other party.
NHS Institute for Innovation and Improvement,
University of Warwick Science Park,
Millburn Hill Road,
Below is a list of the cookies we use and the cookies set by third party applications on our website.
|Essential Site Cookie||eaee6f34c45f268dd683e5de33daf7b1||This cookie is used to track that you are logged in to the website. This cookie is deleted when you log out of the site or, if you did not tick remember me when logging in, when you close the browser.||
|Essential Site Cookie
||PHPSESSID||This cookie is used to hold the unique session ID which is generated every time our site is visited. This cookie is deleted when you close the browser.|
|Site Cookie||cookiesDirective||We use this cookie to track whether you have agreed to non-essential cookies being placed on your machine by the NHSI website. Essential site cookies are created automatically.|
|These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.||View an overview of privacy at Google|
|ShareThis||_unam||This cookie is used to collect information about how our visitors use the ShareThis function provided on the website. We use the information to compile reports to help us improve the site. The cookie collects information such as pages viewed and sites shared through the service. The cookie only personally identifies you if you have already independently signed up with ShareThis and have given your consent.||View an overview of privacy at ShareThis|
|Brightcove||d537a314ac9465bd95ae27dd1cd377df||This cookie is used to collect information about how visitors use the videos on our site. We use the information to compile reports and to help us improve the site. The cookie collects information in an anonymous form, including the number of videos viewed, where visitors have come to the site from and the videos they viewed.||View an overview of privacy at Brightcove|
|Brightcove||BC_BANDWIDTH||Detects initial bandwidth capability for progressive download deliveries||View an overview of privacy at Brightcove|
|Joomla Content Management System||
|This cookie is used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookie collects information in an anonymous form, including the number of visitors to the site. This cookie is deleted when you close the browser.|
|Zen Cart||Joomcartid||This cookie is used to hold a unique session ID used to track items added to the catalogue shopping basket during a visit to our site. This cookie is deleted when you close the browser.||
Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit http://www.allaboutcookies.org.
To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout.